It’s the end of Upfronts week, better known as Hollywood’s annual pilgrimage to woo Madison Ave. Formerly about broadcast TV schedules, Upfronts has become a showcase for a much stranger, fragmented TV future: creators, podcasts, live sports, live events, movies, dog shows and yes, lots of AI, the cringe buzzword of the week (and jeez, sorry, scripted). Elaine Low, Sean McNulty and Natalie Jarvey break down the major themes from Disney, Netflix, WBD and others, including top living room streamer YouTube, whose competing Brandcast cast a long shadow over the festivities — and the choices highlighted on rivals’ stages. The gang also crowns the best and worst celeb cameos (Anne Hathaway, Mia Hamm and Matthew Stafford), musical performances (Olivia Rodrigo, Maren Morris and Kacey Musgraves) and, of course, ad pitches.
🎧 TV’s YouTube Era Wags the Upfronts’ Dog
Sports, stunts, live! Streamers and studios pitch almost anything but scripted to thwart living rooms’ big platform
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