Upfronts
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☀️ Upfronts Budgets Trimmed, Big NBA Movie Ad Buys
SONY sets Shania Twain biopic / PSKY adds more legal firepower / AMAZON doubles down on Ahnuld
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New York’s YouTube TV Moment: Brandcast, Babish & NYT Cooking’s Glow-Up
A week in the Big Apple reveals where media is heading, from legacy brands to advertisers to the new insurgent creators
Latest Upfronts stories
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Cannes: Indie $ Intel; Broadcast Rebounds; Spencer Pratt’s VIP Donors
Plus: How Wasserman’s LA28 warped fire recovery; Hollywood hotspots vs. rats
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TV in 3: Friedlander’s Amazon Goals Revealed; TV Studio Scorecard
Plus: Vin Diesel’s Upfronts onstage overshare
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🎧 TV’s YouTube Era Wags the Upfronts’ Dog
Sports, stunts, live! Streamers and studios pitch almost anything but scripted to thwart living rooms’ big platform
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Upfronts Winners & Losers: Scripted TV Gets Sacked
Plus: The David Ellison elephant loomed over New York while jocks jockeyed in front of Madison Ave.
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☀️ Woof: NETFLIX vs. WBD in Upfronts Day 3
AMAZON gets Will Smith pic / SONY nudges up ‘Zelda’ / UNI sets ‘F&F’ TV writers
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☀️ DIS Upfront: 2027 Sports & Spectacle Onslaught
NETFLIX’s next animated hit emerges / PAR+’s strong Top 10 Q1 series showing / A24, Storrie in talks
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☀️ NBC v. AMAZON Ad Battle: Upfronts Day 1
WB reviving ‘Westworld’ / ANGEL gets Waititi pic / NEON makes yet another buy
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TV Shocker: Broadcast is Growing Again — and the Numbers Prove It
I break down the Big 4 scorecard for the new season as volume increases — carefully — and viewers still come