☀️ Pitt Tops Pattinson at Robust Box Office Weekend

Evenin! Here’s the Hollywood + Media news to know on SUNDAY, Sept. 27, 2026.

Where should we start with #BigSports or #BigTech, in terms of who’s being the biggest jackass this weekend?

Well, it is Sunday, so let’s go football first — and I’m not saying the NFL is getting old, but it’s definitely becoming a narc.

Ya gotta love that the league is now fining multiple players for “fake drinking beers” in the end zone as part of their touchdown celebrations this season.

This, of course, is the same league that is very happy to take big checks from its beer, wine and spirits sponsors . . . who each advertise consistently during its games, often with ads featuring former football players.

Nice to see the No Fun League rear its ugly head back on the scene with a heavy splash of hypocrisy.

So, ya know, keep things classy, NFL players — the league has a pristine rep to uphold! Maybe try decanting a Bordeaux in the end zone this week instead.

There ya go, that’s how you party at the game! Via Giphy

THEN: It’s always great when you can smell the bullshit in Silicon Valley from so far away, isn’t it? Free speech warriors META, TIKTOK and YOUTUBE have all refused to take ads for the Elon doc, citing “political content” as the reason . . . Elon Musk being a famous politician, after all.

Funny, that policy didn’t make the Made On YOUTUBE presentation from Neal Mohan last week.

Oh wait — after being called out for it, YOUTUBE and META have suddenly reversed their policies today . . . so, please, buy all the ads you want, BLEECKER STREET! Nice to see public shaming still works. At least on the companies not controlled by China.

Notable open town square app X is still refusing BLEECKER STREET’s ads.

WAKEUP BOX OFFICE PREDICTION

Kudos to my Gen X’ers out there, who put Heart of the Beast just a 🤏 over Primetime as I predicted. I’m glad everyone found their glasses!

FINALLY: Nice to have SNL back, solid show.

🎥 The Box Office

It’s beneficial when the forces unite with a wide array. Via Giphy

Let’s all take a picture of the next 2 weekends at the box office to remind us what the theatrical movie business can be once again.

This weekend we have 3 new wide-release films, each appealing to different demo groups — one attracted 80% 18-34s, another roughly 50% over-45s (both with relatively even gender splits), and the 3rd skewed toward female audiences.

Now, the budget numbers for 2 of these 3 movies are troublesome . . . and 1 of the 3 didn’t draw a lot of interest. Welcome to the movie business.

But America was, by and large, significantly game for 2 of the new offerings — in addition to the superhero re-release and horror-action pic, both of which actually topped the box office and did about $25M each.

4 movies (essentially) did at least $20M, so yes — the box office’s capacity to expand when you actually put big movies in it is still there.

Next weekend, we have a female-led adult thriller in Verity and an auteur-driven A-lister disaster movie in Digger to add to the mix — both tracking to $20M+ openings, and both in genres we haven’t had in the marketplace in a while.

See? It’s nice when we don’t go with the “5 horror movies in 7 weeks” strategy!

Let’s dive into the numbers and demos so they can speak for themselves.