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‘Embarrassing’: Hollywood’s Dumb-Money Creator Gold Rush — and 7 Names Worth the Bet
As ‘Backrooms’ and ‘Obsession’ send execs chasing YouTubers, insiders reveal what to look for — and not get burned
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TikTok’s Sundance Microdrama Marriage; YouTube’s Money-Shaming Hit
The platform meets prestige in a surprise mashup, and Caleb Hammer has a tough-love financial advice show that’s become a sensation
Latest Like & Subscribe stories
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The New Creator Business VC Rush — and Slow Ventures’ $60M Bet
More investors want in on YouTubers’ bevvies, beauty lines and more. How big are the checks, who’s getting them and what Covid’s 5th anniversary has to do with it
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Score! How the NFL-YouTube Romance is Moving into Overtime
Forget Tayvis: The league + creators have hot chemistry as the fight for younger audiences, WAGs and football-as-lifestyle brand become a big $ win-win
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YouTube vs. Spotify vs. Netflix: The Creator Arms Race Gets Spicy
I have new details inside the war over video podcasts, and Netflix’s creator push accelerates (hi, Ms. Rachel!)
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🎧 Sean Evans, Rhett & Link on Building Creator Businesses (and Each Other)
The top YouTubers tell me about their partnership, staying fresh (‘therapy’!) and why they want an Emmy: ‘Brands are still way behind in the conversation’
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‘Vulnerable to This Bullshit’: The Tick, TikTok of Competitors
SCOOP: Meta is luring Gen Z and younger through a third-party agency, with more $ if they appear in marketing, while Substack tells me they’re at an all-time user high
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Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.