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The H1 2026 Creator Boom: Big Deals, New Players & Where Money’s Flowing
My mid-year view of the new venture funds, major investors and the Netflix-YouTube face-off making for a wild market
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‘Summer House’ Scandal — and the Summer Reality TV Took Over
I got the dish from star Lindsay Hubbard, also of the spinoff ‘In The City,’ and Bravo & Peacock exec Frances Berwick on making audiences lose their minds
Latest Like & Subscribe stories
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers
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Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment
At Cannes Lions, it is follow the money — and attention — as faces that turn heads are a long way from the studio lot (even if some still covet Hollywood)
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Cannes Lions ‘Tipping Point’: Creators & Brands Matchmake for $185B Ad Spend
I talk to execs at YouTube, MediaLink & more as digital programming overtakes traditional media spend for the first time and influencers cool on one-off deals
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Inside Substack Writers’ Civil War: Glennon Doyle, ‘Gentrification’ & Stars
I talk to co-founder Hamish McKenzie, who calls some OGs’ bubbling outrage over a blitz of big names a ‘scarcity mindset’
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Marc Maron is Done — and He’s Not Alone: ‘We’re Tired, We’re Burnt Out’
I talk to podcasters, video talent and reps about strategy for pulling the plug without cutting off all the cash. Plus: exclusive Rhett & Link deal news
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‘Secret Lives of Mormon Wives’: How Swinging, Scandal, Soda = Big Bank
I talk to EP Lisa Filipelli about the Hulu hit’s influencer lives, the way they make money and the show’s lucrative ‘halo effect’ on their #MomTok brands
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YouTube Stormed TV. Now They Want Its Emmys Too
Inside the company’s campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood’s A-list
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Creator War: Netflix is Coming for YouTube. And Vice Versa (Sorry, H’wood)
I reveal the coming showdown between the #1 and #2 streamers, what Netflix is looking to buy NOW, and how Amazon, Peacock and Hulu are joining the action
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Nick Viall: How I Spun ‘Bachelor’ Into a $30M Podcast Empire
The reality TV alum and rising media mogul reveals the key decisions that drove an 8-figure outcome
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Creator Money is Growing 5X Faster Than Hollywood’s. Here’s How to Get Yours
The inside scoop on growth areas from int’l to touring to podcasting, as top talent and reps tell me about today’s fees and how to become a millionaire
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Jobs! Talent Ditches Hollywood for the Creator Economy
Everyone from Dude Perfect to Dhar Mann is hiring legacy execs, writers and producers from film and TV — if they’re willing to take the pay cut
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‘The Next Paw Patrol Will be Born on YouTube’: Nickelodeon Shifts Strategy
Exec Ashley Kaplan and creator Freddy Wexler take me inside the inside the launch of ‘Kid Cowboy’ as the TV net’s first original to debut on the free streamer
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Where Creators Make $1M a Year and Sell Shows to Netflix & Tubi
Webtoon’s David J. Lee and David Madden explain its IP business captivating Gen Z (and Margot Robbie). Plus: VidCon news and a spotlight on Nurse John
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The Food Blogger Mistaken for an OnlyFans Star by AI, and the Hell That Followed
‘I wouldn’t wish it upon any other creator out there’: Claire Scott reveals her Kafka-esque battle to get reinstated on search. Plus: the TikTok bid frenzy
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Ad Dollar Duel! MrBeast, Top Creators Take Aim at TV $ Through This Startup
I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.