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Need Career Advice? Ex-UTA CEO Jeremy Zimmer Is Dishing It Out on Twitch
I talk to the former agency chief about his new hustle and successor David Kramer’s beef with ‘Variety.’ Plus, what’s next for Good Good Golf
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15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
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TikTok Live Is Chaos — and Creators Are Cashing In (YouTube, Your Move)
The app’s wild, fast-growing variety show pays talent through ‘roses’ and ‘confetti’, has its own agencies, QVC and top stars banking $3M a month
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Power Players: Dhar Mann, Josh Richards, Hasan Piker & Ben Meiselas Hit Our Party — What I Learned
And yes, even MORE huge creators came to our invite-only private dinner in L.A.
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Agency Wars: Winners, Losers & Creators’ Secret Whispers About Each
UTA, CAA, WME, surprise force Gersh: 20+ insiders’ readout, red flags as Hollywood cashes in. Plus: Scoop on a new player crashing the party
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Amazon Audio Chief on Wondery 2.0 and Where Podcasts’ Big Money is Headed
Steve Boom tells me about the big market shifts and how video is killing the podcast star
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Creator Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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The YouTube Stars Replacing Late Night — and Writing Colbert’s New Playbook
Amelia Dimoldenberg, Sean Evans & Theo Von have broadcast beat, owning both their shows & audience. Plus: a digital-first plan for Colbert’s next act
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Golf’s Big Swing: YouTube, Gen Z & Creators Over Country Clubs
A deep dive into how the sport is reinventing itself for younger fans — and why media companies, investors & the PGA Tour are paying attention
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2025 Creator Boom: Deal Report, Key Trends & Where the Money’s Flowing
As digital stars take audience and ad dollars, my half-year check-in reveals who’s writing big checks, where investment & opportunity are and what’s coming
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YouTube’s Top Ghost Hunters’ Big Bet on $52B Experience Economy
My exclusive look at Sam and Colby’s L.A. escape room as immersive entertainment explodes — and a new front for creator cash opens
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers
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Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment
At Cannes Lions, it is follow the money — and attention — as faces that turn heads are a long way from the studio lot (even if some still covet Hollywood)
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Cannes Lions ‘Tipping Point’: Creators & Brands Matchmake for $185B Ad Spend
I talk to execs at YouTube, MediaLink & more as digital programming overtakes traditional media spend for the first time and influencers cool on one-off deals
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Inside Substack Writers’ Civil War: Glennon Doyle, ‘Gentrification’ & Stars
I talk to co-founder Hamish McKenzie, who calls some OGs’ bubbling outrage over a blitz of big names a ‘scarcity mindset’
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Marc Maron is Done — and He’s Not Alone: ‘We’re Tired, We’re Burnt Out’
I talk to podcasters, video talent and reps about strategy for pulling the plug without cutting off all the cash. Plus: exclusive Rhett & Link deal news
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.