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Need Career Advice? Ex-UTA CEO Jeremy Zimmer Is Dishing It Out on Twitch
I talk to the former agency chief about his new hustle and successor David Kramer’s beef with ‘Variety.’ Plus, what’s next for Good Good Golf
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15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
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Score! How the NFL-YouTube Romance is Moving into Overtime
Forget Tayvis: The league + creators have hot chemistry as the fight for younger audiences, WAGs and football-as-lifestyle brand become a big $ win-win
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YouTube vs. Spotify vs. Netflix: The Creator Arms Race Gets Spicy
I have new details inside the war over video podcasts, and Netflix’s creator push accelerates (hi, Ms. Rachel!)
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🎧 Sean Evans, Rhett & Link on Building Creator Businesses (and Each Other)
The top YouTubers tell me about their partnership, staying fresh (‘therapy’!) and why they want an Emmy: ‘Brands are still way behind in the conversation’
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‘Vulnerable to This Bullshit’: The Tick, TikTok of Competitors
SCOOP: Meta is luring Gen Z and younger through a third-party agency, with more $ if they appear in marketing, while Substack tells me they’re at an all-time user high
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Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.