Ad Dollar Duel! MrBeast, Top Creators Take Aim at TV $ Through This Startup

I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries

Natalie Jarvey

Mar 27, 2025

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AD VALUE Spotter sells advertising against videos from the catalogs of creators including, from left, MrBeast, Kinigra Deon and Ryan Trahan. (Photo illustration by The Ankler; image credits below)

I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries