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Spotify’s New Weapon Against YouTube: Twitch
The Ringer’s ‘Wise Guys’ gets a new live home as the podcast wars spread
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LinkedIn’s Big Creator Boom Has Just One Rule: Please Keep Your Day Job
An actual career is the advantage on the platform, where expertise and credibility can now add up to as much as $500,000 a year in brand deals
Latest Like & Subscribe stories
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Podcast Rivals Went on a Luxury Retreat to Fix Their $1B Metrics Problem
Plus: Creators crash Hollywood awards, I scoop Henry Smith’s CAA signing, and reps scramble for ‘Love Island’ stars
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Instagram’s Scripted-TV Boom Is Just Getting Started — and Outpacing YouTube
Creators and producers, including ex-Amazon exec Joe Lewis, reveal the new indie pathway to finding audience first and nailing that streamer deal — if you even want it
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Netflix’s Creator Data Reveals the First Big Winners: YouTube Stars
New reporting details how a handful of nonexclusive voices are performing as podcast stats remain scant and one surprise animated hit breaks through
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The 2026 World Cup’s First Winner: the Creator Economy
Goal rush! From Norway’s Erling Haaland to Trevor Noah, the tournament smashes viewing records and mints social stars
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‘Love Island’ and the 10-Day War to Sign the Stars
Ready, set… sign! I talk to reps and ITV’s top talent exec about the mad scramble — and paydays! — that contestants face after Fiji
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70 Deals & Counting: Creator Economy M&A Sets Record Pace in 1H 2026
My mid-year view of the new venture funds, major investors and the Netflix-YouTube face-off making for a wild market
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‘Summer House’ Scandal — and the Summer Reality TV Took Over
I got the dish from star Lindsay Hubbard, also of the spinoff ‘In The City,’ and Bravo & Peacock exec Frances Berwick on making audiences lose their minds
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Cannes Lions Power List: 14 Investors, Brand Experts & Creator Insiders to Know
I talk to the top names shaping the future on the Croisette. Plus, Ankler Media’s big plans and news from Dude Perfect
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YouTube’s Prestige TV Quest Runs Through Daredevil Michelle Khare
She’s planning a Grand Canyon tightrope walk next — but the tougher challenge is convincing traditional Hollywood her show belongs beside HBO and Netflix docuseries
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‘Embarrassing’: Hollywood’s Dumb-Money Creator Gold Rush — and 7 Names Worth the Bet
As ‘Backrooms’ and ‘Obsession’ send execs chasing YouTubers, insiders reveal what to look for — and not get burned
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TikTok’s Sundance Microdrama Marriage; YouTube’s Money-Shaming Hit
The platform meets prestige in a surprise mashup, and Caleb Hammer has a tough-love financial advice show that’s become a sensation
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Netflix Podcast Sellers’ Guide: What They Want — and How Much They’re Paying
The inside track to the streamer’s ambitions, who can greenlight a deal there, and the unique terms — including one that sends some talent back to YouTube
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Spotify’s Podcast Boss on the Pivot That Paid Off — and the Video, AI & Memberships Bet
Roman Wasenmüller breaks down how audio went from a money-losing drag into a profitable growth engine; SCOOP: YouTube’s Spy Ninjas is spending big to grow
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New York’s YouTube TV Moment: Brandcast, Babish & NYT Cooking’s Glow-Up
A week in the Big Apple reveals where media is heading, from legacy brands to advertisers to the new insurgent creators
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Cannes Lions’ Creator Boom Meets Expense Account Agony
Talent and execs sit on the fence as the Riviera is rocked by reality. Plus: Twitch’s creator-friendly expansion
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.