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Alex Cooper’s Unwell Deals: What the Contracts Reveal — and Why Talent Thinks Twice
I unpack the terms turning off agents and podcast insiders as the star’s network struggles to land A-list names after Alix Earle
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Podcast Frenzy: ‘Everyone’s for Sale’ After ‘TBPN’ Shocker
Dealmakers name the next big targets, and three strategies for buyers to win the boom
Latest Like & Subscribe stories
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Inside The Chernin Group’s Bet on Creator-Led Empires
Partners Greg Bettinelli and Maureen Sullivan on their investments in Substack and podcasts, what went wrong at Food52, and their next big moves
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Results Are In: NBC’s Olympic Creator Bet Won Gold — Inside the Playbook
CMO Jenny Storms gives me the exclusive on how her team reversed the Games’ ‘losing relevance’ with U.S. audiences
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The Live Show Silicon Valley Can’t Quit — and Hollywood Wants to Copy
How ‘TBPN’ turns a 50K audience into real money. Plus: a first look at Assistants vs. Agents’ new show
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YouTube Is the Biggest Media Company — and Creators Are Going Full Studio
Plus: I talk to Alex and Leila Hormozi about their B2B empire and CNN’s Bijan Hosseini about his Iran war coverage
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Digging Deeper on Kalshi’s MrBeast Insider Trading Scam
I’ve got new scoop as prediction markets rattle the creator economy. Plus, Parade founder Cami Téllez’s move into influencer marketing & ‘Crime Junkie’ on Tubi
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She Quit Hollywood. Now They Subscribe to Her in Secret
The Drey Dossier’s Audrey Henson worked at Verve before exposing the Ellisons, entertainment and billionaires
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Discovery Is Broken. This Startup Says Its Tech Can Help Creators Fix That
SCOOP: Two new Hollywood execs join Chronicle Studios as it pushes to help talent cut through YouTube chaos
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Creator Spotlight: The AI Expert Teaching 500,000 on Instagram
Stanford-educated computer scientist Harper Carroll demystifies what’s ‘under the hood’
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Creators Move to Unionize. Hollywood Wants to Help. Solidarity Not Guaranteed
I break down the tension between independence and worker protection as an ‘industrial age’ movement scrambles to catch up to digital creators’ growing power
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Creator Spotlight: How ‘Fantasy Footballers’ Won the Long Game Beyond the Super Bowl
Host Andy Holloway tells me how his 11-year podcast built scale, loyalty and a real business — without chasing trends or platform saviors
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Ben Meiselas Built ‘MeidasTouch’ Into an Empire as TV News ‘Betrayed Their Audiences’
Now rivaling Joe Rogan, he talks Don Lemon’s arrest, the risks facing independent journalists, and a culture of ‘fascism’ mainstream news won’t confront
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The YouTuber With $7M in Ticket Pre-Sales for His Movie. How He Did It
Markiplier on getting theaters on board for his indie ‘Iron Lung.’ Plus: Dhar Mann Studios’ CEO on the company’s microdrama deal with Fox
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SCOOP: Substack Is Launching a TV App Today
CEO Chris Best tells me about the new platform’s bid to grab some of YouTube’s living-room audience
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Brent Montgomery: Hollywood ‘Needs a Win.’ Microdramas Are the Answer
The Wheelhouse CEO tells me about investing in app My Drama: ‘Gatekeepers are the audience now’; plus: a YouTube competition series scoop
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.