In the olden days, it took three things to make a trend — and once that threshold was reached, it meant a greenlight for journalists to wildly over-extrapolate the importance of some barely related events dotting the horizon.
The future is natural disaster films!
Films named after months are surefire flops!
Films with the names of seasons can’t lose!
Animals playing sports!
Sitcom characters talking into the camera!
Live sports!
Quiz shows!
Directed by McG!
Many of those had their moment as the thing that was going to save Hollywood, and their hype was their inevitable downfall. Everyone fell for it, raced to imitate the trend, over-glutted the market in whatever that was and stomped to death any traces of freshness and excitement it once contained, leading to an inevitable bust.
Today the thing that will save Hollywood and change everything is twentysomething horror auteurs with internet followings. About that…
Don’t stop here
Unlock the full story — and the no-spin reporting Hollywood trusts
Already a subscriber?
