Elaine Low
Latest from Elaine Low
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The Paramount-HBO Max Pitch Scramble: A Sellers’ Guide
Ellison’s streamer is ‘very competitive,’ WBD’s are ‘really tough’ as the proposed merger redraws Hollywood’s programming map
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‘Rafa’ to ‘Raw’: Netflix Execs Reveal Their Shift in Sports Strategy
Adam Del Deo and Gabe Spitzer on what’s driving the streamer’s changing playbook
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Disney TV Sellers’ Guide: What ABC, FX & Hulu Actually Want
With ‘very limited real estate’ — and a Goldilocks vibe under Landgraf — top reps ID the smart strategies to break through
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Upfronts Winners & Losers: Scripted TV Gets Sacked
Plus: The David Ellison elephant loomed over New York while jocks jockeyed in front of Madison Ave.
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Inside Netflix: How to Sell a Show There Right Now
I reveal what’s in demand, the execs that matter and how to seal a deal as TV’s everything store shifts priorities
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Cracking Apple TV: The Shows It Wants Now
My Spring Sellers’ Guide begins with the streamer’s narrow brief, high bar and the execs who decide what gets made
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The Mid-Career Reset: Two Top Execs Ditch Hollywood’s Playbook — and Find the Fun Again
Jana Winograde and Susan Rovner on their new app (scoop: we’ve got the name) and the bet on microdramas the industry can’t ignore
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The WGA Deal’s ‘Cruelest Cut’: Healthcare — and Why Some Members May Vote No
Exclusive details from Saturday’s member meeting: ‘They had us over all the barrels,’ says Marc Guggenheim
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So You Made a Hit. Now the Real Hustle Starts
Producers behind unscripted winners on avoiding the one-and-done rut










