Reel AI
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Instagram’s 72-Hour AI Fail Exposes the Engagement Trap
As with Netflix and other streamers, the audience isn’t infinite. But attempts to hold attention are — and some will get ugly
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A24, Google DeepMind and the Dangerous Business of Selling Cool
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
Latest Reel AI stories
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AI, Streaming Ads and the Coming Instagram Effect
Amazon, Netflix and Disney are ready to duke it out with product placement, shoppable elements and more personalization that will upend TV
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The AI Voice Revolution is Bigger Than ScarJo
Global film and TV, libraries and costs are about to be upended by sophisticated speech models and lip-syncing tech. Ready for ‘Oppenheimer’ in perfect Italian?
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How I Used AI to Brainstorm a Show
I asked ChatGPT 4o to help me create an animated series about a European soccer team in the middle of the night. This is what happened
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‘Everything, Everywhere’ Used AI From This Startup. I Went to its Film Festival
Runway is powering thousands of emerging filmmakers in ways breathtaking, fast-improving and sure to unnerve
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True Crime Docs’ Terrifying AI Future
It is one of the genres most susceptible, even as integrity, quality and art take a backseat
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AI Script Coverage: Machines vs. Humans
A seasoned producer breaks down the tech’s strengths and weaknesses when confronted with screening projects
Reel AI from producer Erik Barmack delivers essential insight into the fast-moving role of AI in Hollywood — the platforms, players, fury and future.