The Ankler

Erik Barmack

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Erik Barmack writes Reel AI, The Ankler’s newsletter on AI’s impact on Hollywood. With more than 30 years of experience in the global television business, he has worked across production, distribution and digital media development, bringing a rare perspective on the intersection of  emerging technology and the business of film and television. 

Barmack previously served as vice president and head of international originals at Netflix, where he helped build the company’s global content strategy and oversaw the development of hit series including Money Heist, Dark, Kingdom and Sacred Games.

He is the founder of Wild Sheep Content, a production and packaging company that has sold more than 30 projects to over 30 global partners, and of AI in Hollywood.

Barmack is based in Los Angeles and Park City, Utah.

Latest from Erik Barmack

Erik Barmack highlights

It’s War: AI’s Horrifying Boiling Point is Here

OpenAI’s new brazen image generator rips off Studio Ghibli, Pixar & Lego. Hollywood, fight now before it’s too late


Why Did Ben Affleck Start an AI Company in Secret? 

Hollywood stars issue stern warnings while quietly building startups behind the tech


The Oscars’ AI Lie: Don’t Ask, Don’t Tell

Last year’s ‘Brutalist’ controversy gave way to a landscape where the tech is rewarded — as long as it’s cloaked in prestige