Erik Barmack
Latest from Erik Barmack
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What Happens When AI Goes Rogue Inside Netflix, Disney and Paramount?
AI CEOs spent the weekend warning the tech could destroy humanity. But first it might release your movie without you
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Yes, Robots Are Coming for Sports
Amazon, Google and Apple have robotics divisions and could one day build sports leagues they now spend billions to rent
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Apple Music’s Big AI Test: Will Fans Always Choose the Human?
A third of new uploads are synthetic, but account for less than 0.5% of listening. The platforms are betting that may not last
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Chelsea, Dodgers and the Huckster Economy That Came for Sports
As federal investigators circle, Mark Walter is only the latest billionaire to turn team ownership into a speculative casino
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Bob Iger and the Lakers: What Just Happened
Mark Walter bought the Lakers at a $10B valuation last year. Iger and Josh Kushner are paying $12.5B now. What that 12 months tells you about where media capital is running
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Will Audiences Watch AI Actors? In China, the Answer Is Yes
38% of its top 100 short-form shows now feature ‘digital humans’ as fans cross the uncanny valley with ease
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Elon Musk’s ‘Odyssey’ and the Coming Mockbuster Wave
Grok doesn’t need to beat Nolan. It just needs to ride Universal’s $125 million marketing campaign
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A24, Google DeepMind and the Dangerous Business of Selling Cool
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
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The World Cup Is Exposing Sports Media’s Big Blind Spot
Telemundo is smashing records on the Spanish-language feed — proving why U.S. rights sold in two separate packages may not last










