Erik Barmack
Latest from Erik Barmack
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Apple Music’s Big AI Test: Will Fans Always Choose the Human?
A third of new uploads are synthetic, but account for less than 0.5% of listening. The platforms are betting that may not last
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Chelsea, Dodgers and the Huckster Economy That Came for Sports
As federal investigators circle, Mark Walter is only the latest billionaire to turn team ownership into a speculative casino
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Bob Iger and the Lakers: What Just Happened
Mark Walter bought the Lakers at a $10B valuation last year. Iger and Josh Kushner are paying $12.5B now. What that 12 months tells you about where media capital is running
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Will Audiences Watch AI Actors? In China, the Answer Is Yes
38% of its top 100 short-form shows now feature ‘digital humans’ as fans cross the uncanny valley with ease
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Elon Musk’s ‘Odyssey’ and the Coming Mockbuster Wave
Grok doesn’t need to beat Nolan. It just needs to ride Universal’s $125 million marketing campaign
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A24, Google DeepMind and the Dangerous Business of Selling Cool
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
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The World Cup Is Exposing Sports Media’s Big Blind Spot
Telemundo is smashing records on the Spanish-language feed — proving why U.S. rights sold in two separate packages may not last
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The Hottest AI Video Startup Calls B.S. on the Movie-in-a-Prompt Fantasy
Luma’s COO on the $4 billion bet that the future belongs to Hollywood pros, advertisers and creative teams
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Call My Agent: Hollywood’s Data Wants a Deal
New middlemen are breaking the standoff between studios and Big Tech — and bringing in millions for clients










