Reel AI
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Instagram’s 72-Hour AI Fail Exposes the Engagement Trap
As with Netflix and other streamers, the audience isn’t infinite. But attempts to hold attention are — and some will get ugly
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A24, Google DeepMind and the Dangerous Business of Selling Cool
Yes, the internet hates the new partnership, but the risks fall entirely on one side — and it’s not about jobs
Latest Reel AI stories
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I Asked OpenAI Sora for a Female ‘Taxi Driver’. This is What Happened
My test drive of the AI video generator everyone’s dreading answers: Will it kill Hollywood?
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How a Netflix Doc Used AI Winston Churchill — For the Better (Really!)
I talk to Imagine’s Justin Wilkes and Sara Bernstein, producers of ‘Churchill at War’, about how their series fights the narrative about AI
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How a Netflix Doc Used AI Winston Churchill — For the Better (Really!)
I talk to Imagine’s Justin Wilkes and Sara Bernstein, producers of ‘Churchill at War’, about how their series fights the narrative about AI
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The Robots Coming for Hollywood Labor
With android arms and humanoids able to complete precise tasks, physical production could be replaced long before writers and directors
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‘Show’ Biz: AI Storyboarding Changes How We’ll Pitch Scripts
New tools visualize the words on the page, enabling buyers to see what a writer or producer imagines. The screenplay format may never be the same again
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When AI Comes Calling With Cash: Should You Take It?
I try to answer the devilish question of whether Hollywood should agree to license their content to train models as checks get bigger
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AI Can Now Tell if Netflix Will Like Your Pitch
I also reveal how WME is using chatbots every day in part three of our Ankler survival guide
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AI at the Studios: Casting, Script Coverage and Pre-Production
Part two of our Ankler survival guide on new technology and the workforce
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AI at the Studios: The Tools Coming for Exec and Development Jobs
A three-part Ankler survival guide about the new technology about to alter the workforce beyond the creative community
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Fear and Unease: What Happened to VFX-Killer Sora?
OpenAI’s generative AI video tool shocked Hollywood at the start of the year. Since then, it’s been laying low — even as new iterations reveal quiet progress
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AI Chatbots Can Create Big Character IP Faster Than Hollywood
A serendipitous chat with ‘Nicki Minaj’, the exploding world of celeb bots and how agents and studios can own a new frontier with more fans than any TV show or movie
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The Race to Build AI’s TikTok
Underwater fashion shows, the ‘auntiverse’: TV and movies face another time-sucking attention stealer and what Hollywood can do about it while it still can
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Olympics AI: How Al Michaels’ Fake Voice Won Gold (and You Can Too)
Highlight reels narrated by a famous sports voice? Yes, they did – and you can too. How new tech could pay for all those sports rights, reinvent reality TV and make content Gen Z/Alpha love
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Why Did WBD Mention AI 8 Times in One Call?
Our CEOs message savings, not revenue. Here’s how to make making money a reality
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An AI Movie Made in One Text Prompt
Are you ready for a world where viewers can instantly become creators?
Reel AI from producer Erik Barmack delivers essential insight into the fast-moving role of AI in Hollywood — the platforms, players, fury and future.