Sep 7, 2022 • 9M

Martini Shot: Just Look Up

A cautionary tale from Rob Long about programming to your audience

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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long
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This week, Rob Long recalls a childhood memory of a large, unidentifiable spinning machine with blades that took two people to operate — lest one lose a hand — which serves as good metaphor for working together in show business. And as long as that machine is doing its job, don’t try to tinker with it; just ask the people behind New Coke, who discovered — too late — that soda drinkers didn’t want something new. On the other hand, don’t be the CW, making shows for teens when the average age of your audience is… 58. Network programmers, this one’s for you!

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