Sep 13 • 12M

The Clooney Maneuver

Rob Long on the art of landing a Hollywood side gig more lucrative than your main gig

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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long
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The entertainment industry is contracting and when the strike is over, the pinch will be felt everywhere. The future of working in Hollywood, argues Rob, will lie in side gigs; for actors, that means using their face, their chief asset, to sell products — something they’ve done since the early days of showbiz (ever Google Orson Welles hawking frozen peas?). But if the golden age is over, why settle for mere stardom when you can be a billion-dollar tequila magnate? Take it from George Clooney, who turned Basic Clooney into Premium Clooney. Rob explains.

Transcript here.

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