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Cannes Lions’ Creator Boom Meets Expense Account Agony
Talent and execs sit on the fence as the Riviera is rocked by reality. Plus: Twitch’s creator-friendly expansion
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How a ‘Survivor’ and ‘Traitors’ Alum Built Reality Fandoms Into a Podcast Empire
Creator Spotlight: I talk to Rob Cesternino, whose stints on the CBS and Peacock juggernauts powered a new book and a business with more than 60 pop culture shows
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Creator Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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The YouTube Stars Replacing Late Night — and Writing Colbert’s New Playbook
Amelia Dimoldenberg, Sean Evans & Theo Von have broadcast beat, owning both their shows & audience. Plus: a digital-first plan for Colbert’s next act
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Golf’s Big Swing: YouTube, Gen Z & Creators Over Country Clubs
A deep dive into how the sport is reinventing itself for younger fans — and why media companies, investors & the PGA Tour are paying attention
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2025 Creator Boom: Deal Report, Key Trends & Where the Money’s Flowing
As digital stars take audience and ad dollars, my half-year check-in reveals who’s writing big checks, where investment & opportunity are and what’s coming
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YouTube’s Top Ghost Hunters’ Big Bet on $52B Experience Economy
My exclusive look at Sam and Colby’s L.A. escape room as immersive entertainment explodes — and a new front for creator cash opens
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SCOOP: Leaked Spotify Deck Reveals Big Video Push — and Raid on YouTube
Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers
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Coup on the Croisette: Creators, Brands & the Gen Z Remix of Entertainment
At Cannes Lions, it is follow the money — and attention — as faces that turn heads are a long way from the studio lot (even if some still covet Hollywood)
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Cannes Lions ‘Tipping Point’: Creators & Brands Matchmake for $185B Ad Spend
I talk to execs at YouTube, MediaLink & more as digital programming overtakes traditional media spend for the first time and influencers cool on one-off deals
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Inside Substack Writers’ Civil War: Glennon Doyle, ‘Gentrification’ & Stars
I talk to co-founder Hamish McKenzie, who calls some OGs’ bubbling outrage over a blitz of big names a ‘scarcity mindset’
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Marc Maron is Done — and He’s Not Alone: ‘We’re Tired, We’re Burnt Out’
I talk to podcasters, video talent and reps about strategy for pulling the plug without cutting off all the cash. Plus: exclusive Rhett & Link deal news
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‘Secret Lives of Mormon Wives’: How Swinging, Scandal, Soda = Big Bank
I talk to EP Lisa Filipelli about the Hulu hit’s influencer lives, the way they make money and the show’s lucrative ‘halo effect’ on their #MomTok brands
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YouTube Stormed TV. Now They Want Its Emmys Too
Inside the company’s campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood’s A-list
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Creator War: Netflix is Coming for YouTube. And Vice Versa (Sorry, H’wood)
I reveal the coming showdown between the #1 and #2 streamers, what Netflix is looking to buy NOW, and how Amazon, Peacock and Hulu are joining the action
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Nick Viall: How I Spun ‘Bachelor’ Into a $30M Podcast Empire
The reality TV alum and rising media mogul reveals the key decisions that drove an 8-figure outcome
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.