The Ankler

☀️ COMCAST’s Tricky Sports Play: Boost Revenue, Hurt Profits in Q1

Reading PEACOCK’s profit tea leaves, the MIA movie quarter, less-worse TV bundle trends and more

Welcome to a special lunchtime Wakeup #MediaNerd🤓 Q1 Hollywood Earnings Season breakdown to interpret the numbers at COMCAST in early 2026.

Lotta change afoot at the country’s largest broadband provider, with VERSANT split off the books and the 1-2 Olympics/Super Bowl revenue combo.

Speaking of which, COMCAST’s long-term sports strategy really crystallized in Q1 across all of its business sectors (including Broadband), so let’s take a big look at why NBCU has been spending so much on sports — and what the plan is to make that money back, longer term.

Plus, I’ll take a look at:

  • How and why Broadband subscriber trends are at least seeing some greenshoots thanks to, uh, wireless service . . . and the continued “less worse” news for the TV bundle biz.
    • PLUS: How COMCAST is using similar tactics to both turn around Broadband and grow PEACOCK.
  • The, uh, curious way the TV studio boosted profits in Q1
  • The kinda MIA quarter in Movies
  • Why NBCU is very happy with the Theme Park business and much more.

Starting with . . .

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