Entertainment Strategy Guy
Latest from Entertainment Strategy Guy
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7 Sleeper Hits of the Streaming Wars
Slow burns & surprises: These shows made fewer headlines but ended up on top
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Streaming’s Final Frontier: 60M Cable Holdouts Still in Play
As all growth plateaus, the big opportunity left is viewers still watching linear — if you can figure out how to reach them
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Streaming’s Final Front: 60M Cable Holdouts Still in Play
As all growth plateaus, the big opportunity left is viewers still watching linear — if you can figure out how to reach them
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Prime to Peacock: The Right Next Genre for Every Streamer
Netflix isn’t doing this. Disney+ used to. HBO Max forgot how. Here’s what each platform should pursue now to grow
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Break ‘Em Up: Google’s Reckoning Day is Hollywood’s Big Chance
As Big Tech faces historic antitrust rulings, a new power shift could revive studios, boost creators and reshape the digital ad economy
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Why Apple’s App Store Beatdown is SO SO HUGE for Streamers
Financial gains are coming for Netflix, Disney, WBD, Peacock & Paramount (but not Apple TV+) in the first of my two looks at Trump’s Big Tech breakups
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TV Franchises: Winners & Losers in Streaming’s New War
Universes and ongoing seasons are fast replacing originals
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How to Bring $50M-$100M Box Office Movies Back
Theatrical’s backbone has been hit by ‘eventpoles’, stars’ streaming migration & very bad marketing
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Copying Netflix? Standup, Sports & Korea Data Might Change Your Mind
How rival streamers go astray mimicking the biggie’s genre-defining hits. Plus: 3 strategies everyone SHOULD imitate immediately
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The Chart About Audience Every Exec Should Obsess Over
The top 10% now account for half of U.S. spending as entertainment must redefine ‘mass’ media in an era of upsells and price increases