The Ankler

The Chart About Audience Every Exec Should Obsess Over

The top 10% now account for half of U.S. spending as entertainment must redefine ‘mass’ media in an era of upsells and price increases

ESG’s data-driven analysis for paid subscribers appears every other Thursday. He recently wrote about Tubi’s move into scripted originals; content libraries’ unsung role in streaming success; and how animation is making serious bank, almost no matter what.

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