Entertainment Strategy Guy
Latest from Entertainment Strategy Guy
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The Wide World of Made-Up Sports as TV Bets on Rookies
Pickleball to Power Slap: WBD, ESPN, NBCU & Netflix acquire rights to startup leagues, who’s winning and why
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Here Come FAST Originals. Will They Work?
As Tubi launches its first scripted sitcom, free streamers need a strategy to compete with Netflix — or risk flopping like Facebook and Snapchat
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Streaming Libraries: Next War in the Retention Economy
What current viewing data reveals around the key weapon in combating churn
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IP vs. Originals Showdown: What the Top 50 Movies Reveal
I look at three years of box office data to reveal hot new genres, six promising new franchises and the mystery of what happened to the $100m movie
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Christmas Coal for 6 Producers
A24, LeBron and the Hollywood players who didn’t justify their paydays or valuations in 2024
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How a YouTube-Google Breakup Would Shake Hollywood. Are You Ready?
Digital ads, creator dollars and video innovation are potentially all in play as the DOJ continues its assault against the tech monopoly
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American Viewer: Hit TV and How to Make It
‘Popular’ shows and films are not what you think
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American Viewer: Everything You Think About Politics, Religion & Money is Wrong
Topics deeply misunderstood by many helped Trump win. My data can help Hollywood programming align with where the audience actually is
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The American Viewer: Truths About Race, Age & Gender
I’m pretty sure Hollywood has no idea what people actually want to watch. Here’s my data
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7 Genres Ready to Replace Superheroes
I evaluate performance of the contenders that could bring new life — and audiences — to the big screen