Gen Z
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The Disappearing Ladder: Gen Z Inherits the Collapse
As consolidation reshapes jobs from the top down, Hollywood’s youngest workers are rebuilding from the bottom up
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Tubi’s Gen Z Grab in the U.K. Heats Up
SCOOP: Its Creators program heads to Britain as its GM explains strategy — and the HBO Max threat
Latest Gen Z stories
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Gen Z Is Huge. Their TV Shows Are Tiny. And Hollywood Is Panicking
Showrunners Nahnatchka Khan, Ben Kronengold & Rebecca Shaw, and top execs, on the industry’s most-wanted demo miss
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Gen Z Only Watches TV Through Social Clips. Hollywood is Scrambling
As millions of viewers scroll instead of stream, studios grapple with a new marketing dilemma: fight or join?
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Gen Z and Alpha Want IRL. This Is How Every Studio is Racing to Respond
I talk to Netflix, Uni, WBD, Paramount & Lionsgate execs about plans to win the $52B experience economy as streaming flattens, IP goes live & AI looms
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Losing Your Virginity on TV Is a Gen Z Smash. What Is Happening?!
Raised on screens, scared of sex: the U.K.’s ‘Virgin Island’ taps into those hooked on porn and starved of intimacy, opening a bold new front in reality TV
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‘Minecraft’: Live Chickens, Popcorn & the Gen Z ‘Blur’ that Should Scare Studios
78% of audience is 13-24, mocking the film, and themselves, in a meme-y phenom that defies marketing as ‘head-in-the-sand’ execs remain ‘oblivious’
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Hollywood’s Gen Z War: Win By Any Memes (Or Get Roasted Trying)
Inside the fight as studios and streamers struggle to match viral hits built off its own TV & movies: ‘Nothing top-down ever works in the internet age’
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‘Deadpool & Wolverine’ Won Gen Z Through Piracy. But the Good Kind?
Illegal clips flooded TikTok and social media, shared even by Ryan Reynolds and Shawn Levy. The future of movie marketing or a slippery slope?