Mornin! This is Sean McNulty and here’s the Hollywood + Media news to know on THURS July 28, 2022.

Where if you thought your INSTA feed had already gone down the tubes this year… Zuck said yesterday that they’re going to double the amount of content in your feed from accounts you don’t follow by about a year from now.

I should just delete my app now and save the time right? Plus Kylie Jenner and I finally have something in common! #score

PLUS: NETFLIX will now open both VENICE and TIFF this year, as “The Swimmers” was picked to kick things off on Sept 8. It’s based on two sisters who fled SYRIA by swimming to a Greek island, and later went on to compete at the RIO Olympic Games.

ALSO: Screenwriter Eric Roth (“Forrest Gump”, “Dune”) is adapting the classic film “High Noon” for BROADWAY.

AND: SHAWN MENDES has now cancelled his entire tour, after taking a 3 week pause to focus on his mental health. He also is one of the stars of SONY’s upcoming animated pic “Lyle, Lyle Crocodile” in October.

IN THIS EDITION:

• How FACEBOOK’s 98% dependency on Advertising is becoming a problem.

• COMCAST’s outlook on the Advertising business, as broadband user growth freezes and cord cutting growth velocity accelerates.

• SIRIUSXM sees some Advertiser headwinds in audio Ad biz as car sales decline freezes their growth.

📽 THE SILVER SCREEN