Jul 12 • 12M

The Miserable Multitasking Multiverse

Cautionary tales for our showbiz leaders at Sun Valley

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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long
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With the annual Allen & Co. conference underway in Sun Valley, Rob Long today imagines our showbiz moguls staring at the stars, wondering how it all went so wrong. Rob’s sage advice for them? Think about Dwight Eisenhower as the showrunner of World War II, and follow the story of a French nobleman meeting his newborn triplets for the first time.

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