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The Japanese Toilet Paradigm
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The Japanese Toilet Paradigm

Rob Long on the golden rules of creative decision making

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This week, Rob identifies what should be a standard rule in the entertainment business: spend Five Minutes More on an idea to get it right and make it memorable. Think about it too much though, and you’ll invoke the Inverse Law of Meetings rule. As for the most important rule of all? You’re going to have to sit on the world’s most complicated toilet for that.

For a full transcript, click here.

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