The Japanese Toilet Paradigm

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Rob Long on the golden rules of creative decision making

Apr 26, 2023

This week, Rob identifies what should be a standard rule in the entertainment business: spend Five Minutes More on an idea to get it right and make it memorable. Think about it too much though, and you’ll invoke the Inverse Law of Meetings rule. As for the most important rule of all? You’re going to have to sit on the world’s most complicated toilet for that.

For a full transcript, click here.

Martini Shot

When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long