May 17 • 10M

The Comedy Problem

Rob Long says, sorry, it isn't 'woke' culture but media companies that killed the genre

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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long
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This week, Rob Long points out that comedy now makes up only 10 percent of American box office — a steep decline. But if comedy thrived during the Hays Code, so it could again today, even in these politically fraught times. His thought? Greenlights in the genre require courage, taste and spontaneous approval. So could our entertainment corporations try being a little more Ronald Reagan, and a little less Nancy?

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