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Scoop: Apple's New TV Backend
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Dealmakers

Scoop: Apple's New TV Backend

Inside the streamer's point system, ready for big payouts

Ashley Cullins's avatar
Ashley Cullins
Jun 10, 2025
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Scoop: Apple's New TV Backend
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This is first in my two stories this week on the new state of TV deals.

Today I’m bringing you the latest on Apple Studios’ performance-based pay plans. More than a year ago, I heard that Apple was on a “dog and pony show” talking to agents and lawyers about a new backend model that would be more focused on rewarding success. Last week, I got the scoop on where that exploration landed, and it’s a pretty wild and detailed formula that can result in multi-million-dollar backends.

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A guest post by
Ashley Cullins
Writer and editor, Medill alum, way too Midwestern
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