Aug 10 • 12M

Martini Shot: You Never Really Know

Slow-motion panic, 'Batgirl' and the 'science' of audience research

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Rob Long opines on audience research, bad time slots and rules for what not to say in front of executives as a writer — which somehow leads to the curious case of Batgirl, a movie that apparently will never be seen by anyone outside of Warners Bros. For Rob, there’s no rule for that one: “What I do know is I don’t know because you never know.”


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