Nov 23 • 13M

Martini Shot: Danger in the Trades

Rob Long on the perils of hyped-up industry announcements

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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long
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Rob admits he should stop reading the trades: the only thing they’re good for is “to keep up on the career milestones of other people in the business who you may know, like, or be secret enemies with.” And since most trade coverage is dedicated to announcements of things to come, very likely “none of it will get made or sold, none of it will produce anything, which means none of it is worth getting anxious over and none of it is important to know.” In other words, he says, it’s all drumroll, no actual music. Just ask that lottery winner.

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