Martini Shot: A Case of Mistaken Identity
Rob Long tackles the confusion of what makes a TV show right for broadcast vs. streaming
Rob looks back at the “olden times”, when just a handful of broadcast networks with mediocre — and somewhat problematic — shows like Webster dominated the airwaves. Their main goals weren’t about attracting viewers as much as not driving them away to competitors. But in today’s streaming landscape, viewers aren’t drifting through a primetime lineup, or mindlessly channel surfing. And just like Rob, seduced by local clothes while on vacation in faraway places, both streamers and broadcast businesses need to remember who they are — lest they end up coming back dressed in a sarong and wooden slippers, looking ridiculous.