May 25 • 15M

Lazy as a Business Model

Rob Long longs for the days when the town's 'suits were smart and a little bit evil'

 
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Rob Long
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long

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Somewhere in the past decade, Hollywood execs decided they were no longer in the entertainment business, but instead the consumer products business — selling subscriptions and shiny brand names of new platforms. Problem is, they haven’t been so good at that. Now, on the arrival of HBO Max, Rob Long delivers one secret to making people love watching TV again: be more treadmill than kettlebell.

For a transcript, click here.

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