The Ankler

NETFLIX sets Mark Wahlberg & Kevin Hart for buddy comedy

COMCAST & VIACOM launching SKY SHOWTIME streamer in Europe / WB Film marketing changes / SNAP launches a Whats Trending website tool

Mornin! This is Sean McNulty and here’s the Hollywood + Media news to know on WEDNESDAY August 18, 2021.

Where early October’s NY COMIC CON is requiring all attendees over 12 years-old to be vaxx’d. All under-12 to be accompanied by guardian and have proof of negative test. Masks required except when eating or drinking… but pretty sure that rule existed pre-covid.

ALSO: LA County now requiring masks at all outdoor concerts and festivals.


📽 THE SILVER SCREEN

NETFLIX sets Mark Wahlberg to co-star with Kev Hart for wild-weekend buddy comedy

Called “Me Time” – Stay-at-home dad (Kev) gets a free weekend from the fam and reconnects with a buddy from his long ago past (Wahlberg) and… the weekend takes a turn.

John Hamburg (“Along Came Polly”) writing & directing. /Deadline


NETFLIX doing “Murder Mystery” sequel, Sandler & Aniston expected to return

Jeremy Garelick (writer on “The Break Up”, “The Wedding Ringer”) is directing and doing a final pass on the script.

NETFLIX looking to shoot soon-ish in Paris & the Caribbean. /Deadline


AMAZON sets Sterling K. Brown & Randall Park for untitled action-comedy

2 estranged childhood best friends, now on opposite sides of the law, are framed and have to team up to clear their names.

Will be written by Alex Tse (co-creator of HULU’s “Wu-Tang” show). Sterling and Randall both among the producers here. /Deadline


ALSO IN MOVIES


📺 THE TV SET

“The White Lotus” triples Sunday night viewership from Premiere night to Finale on HBO

Finale viewership hit 1.9 Million across platforms on Sunday. And seemingly on my IG feed. /Variety


ALSO IN TV

AND IN THE HOLLYWOOD EXECUTIVE SUITE


💻 THE MEDIA BIZ

ONLY FANS launches free streaming app OFTV, with a no-nudity policy

So… basically MAXIM for streaming? But – surrounded by far more helpful cooking and exercise content. /Variety


COMCAST & VIACOM set joint venture SKYSHOWTIME streaming service in Eastern Europe in 2022

It’ll feature movies from UNIVERSAL & PARAMOUNT, shows from SHOWTIME, NICKELODEON, PAR+ and PEACOCK, and UK shows from SKY STUDIOS.

Price TBD, and will launch in 20 mostly Eastern European & Nordic countries in 2022 TBD, with a potential reach of 90 Million customers. But, these 20 are not EUROPE’s major markets (UK, GERMANY, FRANCE etc), where COMCAST-owned SKY already has a PayTV channel presence, and where SKY & VIACOM recently made a deal to offer PARAMOUNT+ to SKY customers. PEACOCK will also be coming to the UK as a free add on for SKY customers soon. /Deadline

This was just announced this morning, so a bit more to come here… but certainly another step tying NBCU and VIACOMCBS further together – let the “just get a room already!” sentiment continue to build from Wall Street.

However, this once again puts a huge question mark on just what the ambitions are for the PEACOCK and especially PARAMOUNT+ brands on a global scale.

NETFLIX, DISNEY+, AMAZON & APPLE TV+ each exist as one brand, in every country they exist in the world (DISNEY+ HOTSTAR notwithstanding in India), with HBOMAX certainly following in that direction.

For PEACOCK and especially PARAMOUNT+, this is now a list of 20 countries where the 2 brands won’t exist. Instead, VIACOM specifically keeps trying to push SHOWTIME as a separate brand for… some reason. They chose to keep it a separate streaming service in the US and not fold into PARAMOUNT+, and apparently they’re now doubling down on that “dual service / brand” approach globally.

I’ve not had my morning coffee yet so perhaps my brain is missing something, but an overarching global streaming strategy here at VIACOMCBS is a bit hard to discern.


SNAPCHAT launches TRENDS website showing what’s most popular on the service

You can search for specific things to see how much people are talking about them, or see the most talked about things etc (simliar to GOOGLE Trends or TIKTOK hashtags).

Search info is available from US, UK, Canada, and Australia users. /AdAge


ALSO IN MEDIA

🏦 STOCK NOTES:

Generally another slightly down day, except for ENDEAVOR which was up almost 8% on their optimistic revenue guidance for the rest of the year.


👩‍💻 NEW TO WATCH:

HULU “Nine Perfect Strangers” limited series (weekly episode drops). Click here to Watch or Add to your List

COMEDY CENTRAL “Nora From Queens” Season 2 at 10p.  2 eps back to back.  Also streaming on HBOMAX the day after.


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🎥 TRAILER HOUSE

HBO “Scenes From a Marriage” trailer. HBO marketing killing it with this one, starring Jessica Chastain and Oscar Isaac. From “Mare” to “Lotus” to this… get those “HBO dominates 2022 EMMYS nominations” stories ready. Really Impressive run. Premieres Sun Sept 12


NETFLIX “Dear White People” Season 4/final season trailer. Going out with a musical season, Premieres Wed Sept 22.


HBO “In the Same Breath” trailer. This Trailer isn’t new, but it’s for a documentary airing tonight at 9p or tomorrow on HBOMAX – a well reviewed look at the covid outbreak and what really happened in it’s earliest days from Chinese filmmaker Nanfu Wang.


🎧 PLAYING ME OFF

MAGDALENA BAY “Secrets” – Enjoying the unapologetic sleek pop vibes here. A Fun add to your playlist

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-Sean McNulty

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