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Spotify’s Newest Weapon in the Creator Wars: Paid Membership
Inside the audio giant’s push to give podcasters Patreon-style recurring revenue. Plus, WME’s investment in a stealth startup powering its digital stars
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Whalar Group’s Co-CEO On Creators’ ‘Next Frontier’ — and Where He’s Investing
I talk to Neil Waller about identifying which talent can go the distance and deploying his huge new war chest of cash: ‘We just have a lot more firepower’
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Where Creators Make $1M a Year and Sell Shows to Netflix & Tubi
Webtoon’s David J. Lee and David Madden explain its IP business captivating Gen Z (and Margot Robbie). Plus: VidCon news and a spotlight on Nurse John
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The Food Blogger Mistaken for an OnlyFans Star by AI, and the Hell That Followed
‘I wouldn’t wish it upon any other creator out there’: Claire Scott reveals her Kafka-esque battle to get reinstated on search. Plus: the TikTok bid frenzy
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Ad Dollar Duel! MrBeast, Top Creators Take Aim at TV $ Through This Startup
I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries
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Jake & Logan Paul: Secrets of the Producer Who Shaped Their Outrageous Story for TV
As streamers court creators, Andrew Fried shares how the ‘formidable’ and ‘frustrating’ princes of the manosphere somehow ended up on Max
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Exclusive: Inside Emma Chamberlain’s Fundraising Scramble to Keep her Coffee Buzz Going
I got my hands on investor docs that reveal how much she was trying to raise as market trends and logistical snafus complicate a growth story
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Star Chef Confession: How I Got ‘Trapped’ Losing Money on YouTube
Carla Lalli Music tells me about tough choices as production quality increases on the platform — and taking a break from her 230,000+ subscribers
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Dude Perfect Got $100M in PE Money. This is What They’re Doing With It
Their YouTube channel dwarfs every sports league’s. Now I visit the quint at their new HQ as they reveal big plans for their next trick: Grow even more
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The New Creator Business VC Rush — and Slow Ventures’ $60M Bet
More investors want in on YouTubers’ bevvies, beauty lines and more. How big are the checks, who’s getting them and what Covid’s 5th anniversary has to do with it
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Score! How the NFL-YouTube Romance is Moving into Overtime
Forget Tayvis: The league + creators have hot chemistry as the fight for younger audiences, WAGs and football-as-lifestyle brand become a big $ win-win
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YouTube vs. Spotify vs. Netflix: The Creator Arms Race Gets Spicy
I have new details inside the war over video podcasts, and Netflix’s creator push accelerates (hi, Ms. Rachel!)
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🎧 Sean Evans, Rhett & Link on Building Creator Businesses (and Each Other)
The top YouTubers tell me about their partnership, staying fresh (‘therapy’!) and why they want an Emmy: ‘Brands are still way behind in the conversation’
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‘Vulnerable to This Bullshit’: The Tick, TikTok of Competitors
SCOOP: Meta is luring Gen Z and younger through a third-party agency, with more $ if they appear in marketing, while Substack tells me they’re at an all-time user high
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.