Like & Subscribe
-
‘Embarrassing’: Hollywood’s Dumb-Money Creator Gold Rush — and 7 Names Worth the Bet
As ‘Backrooms’ and ‘Obsession’ send execs chasing YouTubers, insiders reveal what to look for — and not get burned
-
TikTok’s Sundance Microdrama Marriage; YouTube’s Money-Shaming Hit
The platform meets prestige in a surprise mashup, and Caleb Hammer has a tough-love financial advice show that’s become a sensation
Latest Like & Subscribe stories
-
-
Creator Spotlight: The AI Expert Teaching 500,000 on Instagram
Stanford-educated computer scientist Harper Carroll demystifies what’s ‘under the hood’
-
Creators Move to Unionize. Hollywood Wants to Help. Solidarity Not Guaranteed
I break down the tension between independence and worker protection as an ‘industrial age’ movement scrambles to catch up to digital creators’ growing power
-
Creator Spotlight: How ‘Fantasy Footballers’ Won the Long Game Beyond the Super Bowl
Host Andy Holloway tells me how his 11-year podcast built scale, loyalty and a real business — without chasing trends or platform saviors
-
Ben Meiselas Built ‘MeidasTouch’ Into an Empire as TV News ‘Betrayed Their Audiences’
Now rivaling Joe Rogan, he talks Don Lemon’s arrest, the risks facing independent journalists, and a culture of ‘fascism’ mainstream news won’t confront
-
-
The YouTuber With $7M in Ticket Pre-Sales for His Movie. How He Did It
Markiplier on getting theaters on board for his indie ‘Iron Lung.’ Plus: Dhar Mann Studios’ CEO on the company’s microdrama deal with Fox
-
SCOOP: Substack Is Launching a TV App Today
CEO Chris Best tells me about the new platform’s bid to grab some of YouTube’s living-room audience
-
Brent Montgomery: Hollywood ‘Needs a Win.’ Microdramas Are the Answer
The Wheelhouse CEO tells me about investing in app My Drama: ‘Gatekeepers are the audience now’; plus: a YouTube competition series scoop
-
TikTok, BuzzFeed Jump Into the Microdrama Race
Creators rush in to seize the format before Hollywood does. Plus: I scoop news about genre star Kasey Esser
-
Snapchat’s Second Act: How the Underdog Is Minting New Creators — and Real Money
Inside the training, monetization and discovery engine that powered one up-and-comer to make $1M in five weeks
-
The Power Brokers’ Predictions for 2026’s Creator Economy: ‘Scale Is Losing Leverage’
Execs from CAA, Night Media, Snap, WME and more on the new discovery, sports surge, AI’s impact and a potential creator IPO
-
Year of the Creator: Inside 2025’s Top Deals, Platform Wars and Next Big Opportunities
Top dealmakers and reps look back at 12 booming months as brands, eyeballs and big cash set the stage for an explosive new year
-
The Kindness Influencer Biz; a Creator Economy OS; MrBeast’s ‘Survivor’ Collab
Plus: The Oscars head to YouTube!
-
SCOOP: Netflix and iHeart Near Podcast Deal; Videos To Be Pulled From YouTube
Sources tell me the pact would cover about 20 shows, including Charlamagne tha God’s ‘The Breakfast Club’ and ‘Stuff They Don’t Want You To Know’
-
Jordan Chiles + Noah Beck Reveal the New Playbook for Sports, Stardom & Social
I talked onstage with the TikTok and Tubi star, and the ‘Dancing With the Stars’ Olympian (who slips she has a big Nike announcement coming)
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.