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‘Embarrassing’: Hollywood’s Dumb-Money Creator Gold Rush — and 7 Names Worth the Bet
As ‘Backrooms’ and ‘Obsession’ send execs chasing YouTubers, insiders reveal what to look for — and not get burned
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TikTok’s Sundance Microdrama Marriage; YouTube’s Money-Shaming Hit
The platform meets prestige in a surprise mashup, and Caleb Hammer has a tough-love financial advice show that’s become a sensation
Latest Like & Subscribe stories
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Patreon’s CEO on Poaching Substack Stars — and Why Meta Feeds Are Headed for Full AI
SCOOP: Jack Conte reveals the three ‘human-focused’ rules shaping his new algorithm, and the consumer shift as subscription fatigue sets in
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Netflix’s Pod Pitch Lands Flat; Fox Comes for YouTube; Yeezy Alum Drops New App
Right now in creator land: my scoop on Kanye West’s former CTO, plus fresh reporting on big players battling in the pod-verse
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Winning Gen Z: Masters of the Feed on Strategy (and Why a Post’s First 10 Minutes Matter)
Lucy Blakiston, founder of shit you should care about, and Pubity Group CEO Kit Chilvers tell me about fan-first strategies and the metric that beats vitality
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Exclusive: What 188 Influencer Marketing Deals Signal About 2026’s Coming M&A Wave
I have the first look at Quartermast Advisors’ analysis of top targets, acquirers and the likely next big transactions (and who’s tapped out)
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‘IMDb for Creators’: How Famous Birthdays Took Over Gen Z — and Became Agents’ Scouting Tool
SCOOP: Founder Evan Britton talks about his new feature to help brands reach its network and how he built his must-refresh site
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I Go Inside ‘CNN Creators.’ But Can It Compete With Newsfluencers Already Winning?
I talk to Aaron Parnas, V Spehar and the CNN team attempting to grab Gen Z as news gets remade (and tell you who’s cashing in)
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Golden Globes Podcast Award Mess Mounts as Top Stars Mull Skipping Race
Insiders are skeptical of a $75K sales pitch from sister company ‘Variety’ for editorial coverage (receipts inside) and a murky eligibility process
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How ‘Dancing With the Stars’ Seduced Gen Z With All the Right Social Moves
I go on set with Alix Earle, Dylan Efron, Jen Affleck & Co-EP Deena Katz to reveal how Disney marketing made a middle-aged show hot again
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FAST Times (and Cash) for YouTube Creators
MrBeast, Dhar Mann, Michelle Khare get in on the booming space with their own 24/7 channels
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How Taylor Swift Masters the Art of Internet Relevance
Ahead of ‘The Life of a Showgirl’ release, Natalie Jarvey and as seen on’s Ochuko Akpovbovbo break down the megastar’s cultural dominance and ‘effortlessness’
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‘Athletes are Winning’ as College Jocks Become Big Creators in NIL Gold Rush
CAA’s Mike Levine, Texas Tech’s Sam Hurley, and more in the game tell me about the millions on the table and deals even in small sports
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Candace Owens Seizes the Mic: We Talk Kimmel, Kirk, Media
As her pod tops Rogan and empire grows, she shares her playbook for building an indie platform (controversy and conspiracies included)
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Cowherd, Smosh, Gladwell: YouTube’s AI Tools Get a Starry Podcast Test Drive
SCOOP: I get an early look and exclusive details on new features announced today that can turn transcripts into video — and unlock huge potential for back catalog
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A Gen Alpha Pod Beat Joe Rogan — and the Audience Shake-Up Begins
With names like ‘Pucker Up,’ ‘Girl Talk’ and ‘LOL,’ teen mega-shows reveal the power of early fandom — and the brand loyalty shift underway
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Scoop: ‘Celebrity Memoir Book Club’ Hosts Unveil Their New Podcast Here First
Claire Parker & Ashley Hamilton share exclusive news of the ‘Good Noticings’ launch and strategy to keep 1M listeners hooked
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.