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Jake Paul Takes Me Inside His $180M Venture Fund: ‘I Live, Breathe and Sleep This’
With Trump and MBS on speed dial, he creates a flywheel of content, boxing talent and big bets on founders with checks up to $30M
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Inside the ‘Giggly Squad’ Podcast Bidding War — $150M Offers, 3 Suitors
My scoop on Hannah Berner and Paige DeSorbo’s SiriusXM pact, who was in the hunt and why the price soared
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Disney’s Podcast Offensive: 2 New Deals — and the 4 Genres It Wants Next
Move over, Netflix: I reveal the Mouse House’s strategy, who signed and what talent likes about the deals. Plus, more scoop: Avail’s new platform lets brands use creators’ AI likeness
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Fox Bets on Josh Richards to Build Gen Z’s ‘Frat Pack’ — Inside the Deal
The TikTok star and the studio’s Billy Parks on what happens when a creator-built comedy gets Hollywood money, muscle and global ambition
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Need Career Advice? Ex-UTA CEO Jeremy Zimmer Is Dishing It Out on Twitch
I talk to the former agency chief about his new hustle and successor David Kramer’s beef with ‘Variety.’ Plus, what’s next for Good Good Golf
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15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
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Sony Hiring a $500K YouTube Whisperer; Alex Cooper’s ‘Call Her Mommy Era Loading’
I’ve also got scoops on new vertical shows from ‘Hot Ones’ producer First We Feast, and a series from Oscar winner Travon Free
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Spotify’s New Weapon Against YouTube: Twitch
The Ringer’s ‘Wise Guys’ gets a new live home as the podcast wars spread
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LinkedIn’s Big Creator Boom Has Just One Rule: Please Keep Your Day Job
An actual career is the advantage on the platform, where expertise and credibility can now add up to as much as $500,000 a year in brand deals
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Podcast Rivals Went on a Luxury Retreat to Fix Their $1B Metrics Problem
Plus: Creators crash Hollywood awards, I scoop Henry Smith’s CAA signing, and reps scramble for ‘Love Island’ stars
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Instagram’s Scripted-TV Boom Is Just Getting Started — and Outpacing YouTube
Creators and producers, including ex-Amazon exec Joe Lewis, reveal the new indie pathway to finding audience first and nailing that streamer deal — if you even want it
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Netflix’s Creator Data Reveals the First Big Winners: YouTube Stars
New reporting details how a handful of nonexclusive voices are performing as podcast stats remain scant and one surprise animated hit breaks through
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The 2026 World Cup’s First Winner: the Creator Economy
Goal rush! From Norway’s Erling Haaland to Trevor Noah, the tournament smashes viewing records and mints social stars
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‘Love Island’ and the 10-Day War to Sign the Stars
Ready, set… sign! I talk to reps and ITV’s top talent exec about the mad scramble — and paydays! — that contestants face after Fiji
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70 Deals & Counting: Creator Economy M&A Sets Record Pace in 1H 2026
My mid-year view of the new venture funds, major investors and the Netflix-YouTube face-off making for a wild market
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‘Summer House’ Scandal — and the Summer Reality TV Took Over
I got the dish from star Lindsay Hubbard, also of the spinoff ‘In The City,’ and Bravo & Peacock exec Frances Berwick on making audiences lose their minds
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Cannes Lions Power List: 14 Investors, Brand Experts & Creator Insiders to Know
I talk to the top names shaping the future on the Croisette. Plus, Ankler Media’s big plans and news from Dude Perfect
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.