Like & Subscribe
-
YouTube’s Prestige TV Quest Runs Through Daredevil Michelle Khare
She’s planning a Grand Canyon tightrope walk next — but the tougher challenge is convincing traditional Hollywood her show belongs beside HBO and Netflix docuseries
-
‘Embarrassing’: Hollywood’s Dumb-Money Creator Gold Rush — and 7 Names Worth the Bet
As ‘Backrooms’ and ‘Obsession’ send execs chasing YouTubers, insiders reveal what to look for — and not get burned
Latest Like & Subscribe stories
-
TikTok’s Sundance Microdrama Marriage; YouTube’s Money-Shaming Hit
The platform meets prestige in a surprise mashup, and Caleb Hammer has a tough-love financial advice show that’s become a sensation
-
Netflix Podcast Sellers’ Guide: What They Want — and How Much They’re Paying
The inside track to the streamer’s ambitions, who can greenlight a deal there, and the unique terms — including one that sends some talent back to YouTube
-
Spotify’s Podcast Boss on the Pivot That Paid Off — and the Video, AI & Memberships Bet
Roman Wasenmüller breaks down how audio went from a money-losing drag into a profitable growth engine; SCOOP: YouTube’s Spy Ninjas is spending big to grow
-
New York’s YouTube TV Moment: Brandcast, Babish & NYT Cooking’s Glow-Up
A week in the Big Apple reveals where media is heading, from legacy brands to advertisers to the new insurgent creators
-
Cannes Lions’ Creator Boom Meets Expense Account Agony
Talent and execs sit on the fence as the Riviera is rocked by reality. Plus: Twitch’s creator-friendly expansion
-
-
How a ‘Survivor’ and ‘Traitors’ Alum Built Reality Fandoms Into a Podcast Empire
Creator Spotlight: I talk to Rob Cesternino, whose stints on the CBS and Peacock juggernauts powered a new book and a business with more than 60 pop culture shows
-
Media’s ‘Devil Wears Prada’ Era Is Over. Women’s Sports Is Next
SCOOP: Former Condé Nast exec Pam Drucker Mann on Reign, her venture with Ilene Chaiken and Jennifer Beals — trading stilettos for a whole new arena
-
Alex Cooper’s Unwell Deals: What the Contracts Reveal — and Why Talent Thinks Twice
I unpack the terms turning off agents and podcast insiders as the star’s network struggles to land A-list names after Alix Earle
-
Podcast Frenzy: ‘Everyone’s for Sale’ After ‘TBPN’ Shocker
Dealmakers name the next big targets, and three strategies for buyers to win the boom
-
Inside The Chernin Group’s Bet on Creator-Led Empires
Partners Greg Bettinelli and Maureen Sullivan on their investments in Substack and podcasts, what went wrong at Food52, and their next big moves
-
Results Are In: NBC’s Olympic Creator Bet Won Gold — Inside the Playbook
CMO Jenny Storms gives me the exclusive on how her team reversed the Games’ ‘losing relevance’ with U.S. audiences
-
The Live Show Silicon Valley Can’t Quit — and Hollywood Wants to Copy
How ‘TBPN’ turns a 50K audience into real money. Plus: a first look at Assistants vs. Agents’ new show
-
YouTube Is the Biggest Media Company — and Creators Are Going Full Studio
Plus: I talk to Alex and Leila Hormozi about their B2B empire and CNN’s Bijan Hosseini about his Iran war coverage
-
Digging Deeper on Kalshi’s MrBeast Insider Trading Scam
I’ve got new scoop as prediction markets rattle the creator economy. Plus, Parade founder Cami Téllez’s move into influencer marketing & ‘Crime Junkie’ on Tubi
-
She Quit Hollywood. Now They Subscribe to Her in Secret
The Drey Dossier’s Audrey Henson worked at Verve before exposing the Ellisons, entertainment and billionaires
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.