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Instagram’s Scripted-TV Boom Is Just Getting Started — and Outpacing YouTube
Creators and producers, including ex-Amazon exec Joe Lewis, reveal the new indie pathway to finding audience first and nailing that streamer deal — if you even want it
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Netflix’s Creator Data Reveals the First Big Winners: YouTube Stars
New reporting details how a handful of nonexclusive voices are performing as podcast stats remain scant and one surprise animated hit breaks through
Latest Like & Subscribe stories
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Brent Montgomery: Hollywood ‘Needs a Win.’ Microdramas Are the Answer
The Wheelhouse CEO tells me about investing in app My Drama: ‘Gatekeepers are the audience now’; plus: a YouTube competition series scoop
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TikTok, BuzzFeed Jump Into the Microdrama Race
Creators rush in to seize the format before Hollywood does. Plus: I scoop news about genre star Kasey Esser
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Snapchat’s Second Act: How the Underdog Is Minting New Creators — and Real Money
Inside the training, monetization and discovery engine that powered one up-and-comer to make $1M in five weeks
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The Power Brokers’ Predictions for 2026’s Creator Economy: ‘Scale Is Losing Leverage’
Execs from CAA, Night Media, Snap, WME and more on the new discovery, sports surge, AI’s impact and a potential creator IPO
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Year of the Creator: Inside 2025’s Top Deals, Platform Wars and Next Big Opportunities
Top dealmakers and reps look back at 12 booming months as brands, eyeballs and big cash set the stage for an explosive new year
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The Kindness Influencer Biz; a Creator Economy OS; MrBeast’s ‘Survivor’ Collab
Plus: The Oscars head to YouTube!
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SCOOP: Netflix and iHeart Near Podcast Deal; Videos To Be Pulled From YouTube
Sources tell me the pact would cover about 20 shows, including Charlamagne tha God’s ‘The Breakfast Club’ and ‘Stuff They Don’t Want You To Know’
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Jordan Chiles + Noah Beck Reveal the New Playbook for Sports, Stardom & Social
I talked onstage with the TikTok and Tubi star, and the ‘Dancing With the Stars’ Olympian (who slips she has a big Nike announcement coming)
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Patreon’s CEO on Poaching Substack Stars — and Why Meta Feeds Are Headed for Full AI
SCOOP: Jack Conte reveals the three ‘human-focused’ rules shaping his new algorithm, and the consumer shift as subscription fatigue sets in
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Netflix’s Pod Pitch Lands Flat; Fox Comes for YouTube; Yeezy Alum Drops New App
Right now in creator land: my scoop on Kanye West’s former CTO, plus fresh reporting on big players battling in the pod-verse
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Winning Gen Z: Masters of the Feed on Strategy (and Why a Post’s First 10 Minutes Matter)
Lucy Blakiston, founder of shit you should care about, and Pubity Group CEO Kit Chilvers tell me about fan-first strategies and the metric that beats vitality
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Exclusive: What 188 Influencer Marketing Deals Signal About 2026’s Coming M&A Wave
I have the first look at Quartermast Advisors’ analysis of top targets, acquirers and the likely next big transactions (and who’s tapped out)
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‘IMDb for Creators’: How Famous Birthdays Took Over Gen Z — and Became Agents’ Scouting Tool
SCOOP: Founder Evan Britton talks about his new feature to help brands reach its network and how he built his must-refresh site
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I Go Inside ‘CNN Creators.’ But Can It Compete With Newsfluencers Already Winning?
I talk to Aaron Parnas, V Spehar and the CNN team attempting to grab Gen Z as news gets remade (and tell you who’s cashing in)
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Golden Globes Podcast Award Mess Mounts as Top Stars Mull Skipping Race
Insiders are skeptical of a $75K sales pitch from sister company ‘Variety’ for editorial coverage (receipts inside) and a murky eligibility process
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.