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How a ‘Survivor’ and ‘Traitors’ Alum Built Reality Fandoms Into a Podcast Empire
Creator Spotlight: I talk to Rob Cesternino, whose stints on the CBS and Peacock juggernauts powered a new book and a business with more than 60 pop culture shows
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Media’s ‘Devil Wears Prada’ Era Is Over. Women’s Sports Is Next
SCOOP: Former Condé Nast exec Pam Drucker Mann on Reign, her venture with Ilene Chaiken and Jennifer Beals — trading stilettos for a whole new arena
Latest Like & Subscribe stories
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SCOOP: Substack Is Launching a TV App Today
CEO Chris Best tells me about the new platform’s bid to grab some of YouTube’s living-room audience
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Brent Montgomery: Hollywood ‘Needs a Win.’ Microdramas Are the Answer
The Wheelhouse CEO tells me about investing in app My Drama: ‘Gatekeepers are the audience now’; plus: a YouTube competition series scoop
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TikTok, BuzzFeed Jump Into the Microdrama Race
Creators rush in to seize the format before Hollywood does. Plus: I scoop news about genre star Kasey Esser
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Snapchat’s Second Act: How the Underdog Is Minting New Creators — and Real Money
Inside the training, monetization and discovery engine that powered one up-and-comer to make $1M in five weeks
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The Power Brokers’ Predictions for 2026’s Creator Economy: ‘Scale Is Losing Leverage’
Execs from CAA, Night Media, Snap, WME and more on the new discovery, sports surge, AI’s impact and a potential creator IPO
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Year of the Creator: Inside 2025’s Top Deals, Platform Wars and Next Big Opportunities
Top dealmakers and reps look back at 12 booming months as brands, eyeballs and big cash set the stage for an explosive new year
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The Kindness Influencer Biz; a Creator Economy OS; MrBeast’s ‘Survivor’ Collab
Plus: The Oscars head to YouTube!
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SCOOP: Netflix and iHeart Near Podcast Deal; Videos To Be Pulled From YouTube
Sources tell me the pact would cover about 20 shows, including Charlamagne tha God’s ‘The Breakfast Club’ and ‘Stuff They Don’t Want You To Know’
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Jordan Chiles + Noah Beck Reveal the New Playbook for Sports, Stardom & Social
I talked onstage with the TikTok and Tubi star, and the ‘Dancing With the Stars’ Olympian (who slips she has a big Nike announcement coming)
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Patreon’s CEO on Poaching Substack Stars — and Why Meta Feeds Are Headed for Full AI
SCOOP: Jack Conte reveals the three ‘human-focused’ rules shaping his new algorithm, and the consumer shift as subscription fatigue sets in
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Netflix’s Pod Pitch Lands Flat; Fox Comes for YouTube; Yeezy Alum Drops New App
Right now in creator land: my scoop on Kanye West’s former CTO, plus fresh reporting on big players battling in the pod-verse
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Winning Gen Z: Masters of the Feed on Strategy (and Why a Post’s First 10 Minutes Matter)
Lucy Blakiston, founder of shit you should care about, and Pubity Group CEO Kit Chilvers tell me about fan-first strategies and the metric that beats vitality
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Exclusive: What 188 Influencer Marketing Deals Signal About 2026’s Coming M&A Wave
I have the first look at Quartermast Advisors’ analysis of top targets, acquirers and the likely next big transactions (and who’s tapped out)
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‘IMDb for Creators’: How Famous Birthdays Took Over Gen Z — and Became Agents’ Scouting Tool
SCOOP: Founder Evan Britton talks about his new feature to help brands reach its network and how he built his must-refresh site
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I Go Inside ‘CNN Creators.’ But Can It Compete With Newsfluencers Already Winning?
I talk to Aaron Parnas, V Spehar and the CNN team attempting to grab Gen Z as news gets remade (and tell you who’s cashing in)
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.