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Need Career Advice? Ex-UTA CEO Jeremy Zimmer Is Dishing It Out on Twitch
I talk to the former agency chief about his new hustle and successor David Kramer’s beef with ‘Variety.’ Plus, what’s next for Good Good Golf
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15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
Latest Like & Subscribe stories
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Spotify’s Podcast Boss on the Pivot That Paid Off — and the Video, AI & Memberships Bet
Roman Wasenmüller breaks down how audio went from a money-losing drag into a profitable growth engine; SCOOP: YouTube’s Spy Ninjas is spending big to grow
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New York’s YouTube TV Moment: Brandcast, Babish & NYT Cooking’s Glow-Up
A week in the Big Apple reveals where media is heading, from legacy brands to advertisers to the new insurgent creators
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Cannes Lions’ Creator Boom Meets Expense Account Agony
Talent and execs sit on the fence as the Riviera is rocked by reality. Plus: Twitch’s creator-friendly expansion
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How a ‘Survivor’ and ‘Traitors’ Alum Built Reality Fandoms Into a Podcast Empire
Creator Spotlight: I talk to Rob Cesternino, whose stints on the CBS and Peacock juggernauts powered a new book and a business with more than 60 pop culture shows
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Media’s ‘Devil Wears Prada’ Era Is Over. Women’s Sports Is Next
SCOOP: Former Condé Nast exec Pam Drucker Mann on Reign, her venture with Ilene Chaiken and Jennifer Beals — trading stilettos for a whole new arena
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Alex Cooper’s Unwell Deals: What the Contracts Reveal — and Why Talent Thinks Twice
I unpack the terms turning off agents and podcast insiders as the star’s network struggles to land A-list names after Alix Earle
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Podcast Frenzy: ‘Everyone’s for Sale’ After ‘TBPN’ Shocker
Dealmakers name the next big targets, and three strategies for buyers to win the boom
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Inside The Chernin Group’s Bet on Creator-Led Empires
Partners Greg Bettinelli and Maureen Sullivan on their investments in Substack and podcasts, what went wrong at Food52, and their next big moves
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Results Are In: NBC’s Olympic Creator Bet Won Gold — Inside the Playbook
CMO Jenny Storms gives me the exclusive on how her team reversed the Games’ ‘losing relevance’ with U.S. audiences
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The Live Show Silicon Valley Can’t Quit — and Hollywood Wants to Copy
How ‘TBPN’ turns a 50K audience into real money. Plus: a first look at Assistants vs. Agents’ new show
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YouTube Is the Biggest Media Company — and Creators Are Going Full Studio
Plus: I talk to Alex and Leila Hormozi about their B2B empire and CNN’s Bijan Hosseini about his Iran war coverage
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Digging Deeper on Kalshi’s MrBeast Insider Trading Scam
I’ve got new scoop as prediction markets rattle the creator economy. Plus, Parade founder Cami Téllez’s move into influencer marketing & ‘Crime Junkie’ on Tubi
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She Quit Hollywood. Now They Subscribe to Her in Secret
The Drey Dossier’s Audrey Henson worked at Verve before exposing the Ellisons, entertainment and billionaires
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Discovery Is Broken. This Startup Says Its Tech Can Help Creators Fix That
SCOOP: Two new Hollywood execs join Chronicle Studios as it pushes to help talent cut through YouTube chaos
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Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.