I cover creators at Like & Subscribe, a standalone Ankler Media newsletter that’s being sampled today for paid subscribers to The Ankler. I wrote about Disney’s podcast offensive and YouTube’s scramble to fend off Netflix in the talent wars. I’m natalie@theankler.com
Today I’ve got the inside scoop, which I first reported over at Like & Subscribe, on Hannah Berner and Paige DeSorbo’s new, multi-year deal with SiriusXM for their podcast, Giggly Squad — including who else was vying for the show, the very big offers they were fielding and the check they ultimately cashed.
It’s a deal we’ll be talking about for a while, and it’s by far the biggest creator economy headline in a week that has produced a lot of news thanks to the convergence of digital content notables in New York for Fashion Week, IAB CreatorFronts and Podcast Movement. I break down all the other news you may have missed below.
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