In the last week of every year, we say goodbye to the 12 months past by having talks with some of the smartest folks we know in this business, hoping they can help us make sense of what the hell that was all about. I talk to them anonymously so they can express the full extent of their thoughts and feelings about this business.
Reminder these thoughts are not necessarily our own but hopefully offer a range of perspectives and opinions
Earlier this week I published my pointed conversation with a top TV exec and a chat with a major producer. Today, in this penultimate installment, I talk with a multi-hyphenate creative seller about what she sees happening in the marketplace, what is selling (and what probably won’t), what has changed for women on the job, and whether or not the industry’s executives with green-light power have any idea what they want in this climate: ‘“There’s an awkward dance between people trying to figure out, ‘Do you still love me? Do you still love this? Or is this not something you care about anymore?’“
“I’ve been cautioned to wait and not pitch now because, quote, it’s a hard time, or people aren’t buying that type of thing, or let’s wait till January. So I don’t know if January is going to become February is going to become whatever.”
RUSHFIELD: So, how do you think 2023 went? Are you a fan?
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