Entertainment Strategy Guy
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A Semi-Farewell: My Favorite Ankler Data Dives
What I got right, where I veered wrong and what the numbers reveal about Hollywood’s future as I move to occasional contributor
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Box Office Is Bad. Streaming Films Are So-So. I Have a Win-Win Solution
Top straight-to-TV original films could have changed 2025 with a detour to the theater — I’ve got the numbers to prove it
Latest Entertainment Strategy Guy stories
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How to Bring $50M-$100M Box Office Movies Back
Theatrical’s backbone has been hit by ‘eventpoles’, stars’ streaming migration & very bad marketing
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Copying Netflix? Standup, Sports & Korea Data Might Change Your Mind
How rival streamers go astray mimicking the biggie’s genre-defining hits. Plus: 3 strategies everyone SHOULD imitate immediately
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The Chart About Audience Every Exec Should Obsess Over
The top 10% now account for half of U.S. spending as entertainment must redefine ‘mass’ media in an era of upsells and price increases
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The Wide World of Made-Up Sports as TV Bets on Rookies
Pickleball to Power Slap: WBD, ESPN, NBCU & Netflix acquire rights to startup leagues, who’s winning and why
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Here Come FAST Originals. Will They Work?
As Tubi launches its first scripted sitcom, free streamers need a strategy to compete with Netflix — or risk flopping like Facebook and Snapchat
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Streaming Libraries: Next War in the Retention Economy
What current viewing data reveals around the key weapon in combating churn
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IP vs. Originals Showdown: What the Top 50 Movies Reveal
I look at three years of box office data to reveal hot new genres, six promising new franchises and the mystery of what happened to the $100m movie
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Christmas Coal for 6 Producers
A24, LeBron and the Hollywood players who didn’t justify their paydays or valuations in 2024
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How a YouTube-Google Breakup Would Shake Hollywood. Are You Ready?
Digital ads, creator dollars and video innovation are potentially all in play as the DOJ continues its assault against the tech monopoly
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American Viewer: Everything You Think About Politics, Religion & Money is Wrong
Topics deeply misunderstood by many helped Trump win. My data can help Hollywood programming align with where the audience actually is
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The American Viewer: Truths About Race, Age & Gender
I’m pretty sure Hollywood has no idea what people actually want to watch. Here’s my data
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7 Genres Ready to Replace Superheroes
I evaluate performance of the contenders that could bring new life — and audiences — to the big screen
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David Zaslav: A Cautious Defense
Criticism of his day-to-day actions are obscuring some, dare I say, shrewd long-term moves
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If Trump Wins: The Hollywood M&A That Could Follow
The deals the CEOs at the studios and streamers want (and should want) — and what they have to do to get them