creators
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Spotify’s Newest Weapon in the Creator Wars: Paid Membership
Inside the audio giant’s push to give podcasters Patreon-style recurring revenue. Plus, WME’s investment in a stealth startup powering its digital stars
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Whalar Group’s Co-CEO On Creators’ ‘Next Frontier’ — and Where He’s Investing
I talk to Neil Waller about identifying which talent can go the distance and deploying his huge new war chest of cash: ‘We just have a lot more firepower’
Latest creators stories
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Exclusive: Disney CMO Asad Ayaz Reveals New Creator Push
The brand chief tells me how the Mouse House is moving digital stars beyond marketing and into development, programming and more. Plus, a BuzzFeed creator scoop
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Jake Paul Takes Me Inside His $180M Venture Fund: ‘I Live, Breathe and Sleep This’
With Trump and MBS on speed dial, he creates a flywheel of content, boxing talent and big bets on founders with checks up to $30M
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15 Creators, Deals Up to $10M: Inside YouTube’s War to Fend Off Netflix
I have the scoop on terms as ‘scared shitless’ execs offer deals to Brittany Broski and Kareem Rahma, and Hulu joins the 7-figure fray
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LinkedIn’s Big Creator Boom Has Just One Rule: Please Keep Your Day Job
An actual career is the advantage on the platform, where expertise and credibility can now add up to as much as $500,000 a year in brand deals
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Netflix’s Creator Data Reveals the First Big Winners: YouTube Stars
New reporting details how a handful of nonexclusive voices are performing as podcast stats remain scant and one surprise animated hit breaks through
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The 2026 World Cup’s First Winner: the Creator Economy
Goal rush! From Norway’s Erling Haaland to Trevor Noah, the tournament smashes viewing records and mints social stars
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‘Love Island’ and the 10-Day War to Sign the Stars
Ready, set… sign! I talk to reps and ITV’s top talent exec about the mad scramble — and paydays! — that contestants face after Fiji
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70 Deals & Counting: Creator Economy M&A Sets Record Pace in 1H 2026
My mid-year view of the new venture funds, major investors and the Netflix-YouTube face-off making for a wild market
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Day 3: ‘It’s Hot AF.’ So Is the Creator Dealmaking
Our exclusive lunch with Whalar welcomed Adam W and execs from Fox, NBCU and the NFL. Plus, a Vice scoop and Ankler Media’s dishy panels with ‘Summer House’ star Lindsay Hubbard and more
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Day 1: Charlie Collier’s Fox-Roku Debut; 4 Top Marketers With Creator Cred
The fest kicks off with a buzzy Ankler Media panel; my list of brand insiders who know their way around this moment
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Cannes Lions Power List: 14 Investors, Brand Experts & Creator Insiders to Know
I talk to the top names shaping the future on the Croisette. Plus, Ankler Media’s big plans and news from Dude Perfect
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Comedy Got Old. Now It Wants Its Own ‘Backrooms’ Moment
The genre killed by committee at the studios now faces online upstarts lining up to run horror’s same playbook