🎧 Hollywood’s New Gamble: Interactive TV Goes All In
Polymarket’s Golden Globes tacky-fest was just the beginning
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Nothing stirred more outrage at the Golden Globes than the integration of prediction market (read: betting platform) Polymarket in the telecast — Katey Rich called it “incredibly tacky,” and Richard Rushfield argued the show “milked opportunities for clickbait and cash grabs into the show like a BuzzFeed headline writer circa 12 years ago.” After years of harmless live-voting on American Idol or Dancing With the Stars, is betting the next frontier of interactive TV? Elaine Low, Sean McNulty and Natalie Jarvey trace the history of entertainment gamification — and the money now pouring in (see: Amazon and FanDuel’s NBA deal). Plus, an inside look at the first-ever Ankler Invitational, Elaine’s smashing new tennis event.
It’s trashy and attempts to diminish the art form.