The entertainment industry is contracting and when the strike is over, the pinch will be felt everywhere. The future of working in Hollywood, argues Rob, will lie in side gigs; for actors, that means using their face, their chief asset, to sell products — something they’ve done since the early days of showbiz (ever Google Orson Welles hawking frozen peas?). But if the golden age is over, why settle for mere stardom when you can be a billion-dollar tequila magnate? Take it from George Clooney, who turned Basic Clooney into Premium Clooney. Rob explains.
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