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Whalar Group’s Co-CEO On Creators’ ‘Next Frontier’ — and Where He’s Investing
I talk to Neil Waller about identifying which talent can go the distance and deploying his huge new war chest of cash: ‘We just have a lot more firepower’
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Exclusive: Disney CMO Asad Ayaz Reveals New Creator Push
The brand chief tells me how the Mouse House is moving digital stars beyond marketing and into development, programming and more. Plus, a BuzzFeed creator scoop
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How Taylor Swift Masters the Art of Internet Relevance
Ahead of ‘The Life of a Showgirl’ release, Natalie Jarvey and as seen on’s Ochuko Akpovbovbo break down the megastar’s cultural dominance and ‘effortlessness’
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‘Athletes are Winning’ as College Jocks Become Big Creators in NIL Gold Rush
CAA’s Mike Levine, Texas Tech’s Sam Hurley, and more in the game tell me about the millions on the table and deals even in small sports
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Candace Owens Seizes the Mic: We Talk Kimmel, Kirk, Media
As her pod tops Rogan and empire grows, she shares her playbook for building an indie platform (controversy and conspiracies included)
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Cowherd, Smosh, Gladwell: YouTube’s AI Tools Get a Starry Podcast Test Drive
SCOOP: I get an early look and exclusive details on new features announced today that can turn transcripts into video — and unlock huge potential for back catalog
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A Gen Alpha Pod Beat Joe Rogan — and the Audience Shake-Up Begins
With names like ‘Pucker Up,’ ‘Girl Talk’ and ‘LOL,’ teen mega-shows reveal the power of early fandom — and the brand loyalty shift underway
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Scoop: ‘Celebrity Memoir Book Club’ Hosts Unveil Their New Podcast Here First
Claire Parker & Ashley Hamilton share exclusive news of the ‘Good Noticings’ launch and strategy to keep 1M listeners hooked
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A 60-Min. Microdrama, $100K Budget, $1M Sale? I Got the Scoop on Set
Top star Kasey Esser’s ‘Love Under Fire’ is the white-hot genre’s first indie production, now made with Hollywood money, and I was there
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TikTok Live Is Chaos — and Creators Are Cashing In (YouTube, Your Move)
The app’s wild, fast-growing variety show pays talent through ‘roses’ and ‘confetti’, has its own agencies, QVC and top stars banking $3M a month
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Power Players: Dhar Mann, Josh Richards, Hasan Piker & Ben Meiselas Hit Our Party — What I Learned
And yes, even MORE huge creators came to our invite-only private dinner in L.A.
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Agency Wars: Winners, Losers & Creators’ Secret Whispers About Each
UTA, CAA, WME, surprise force Gersh: 20+ insiders’ readout, red flags as Hollywood cashes in. Plus: Scoop on a new player crashing the party
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Amazon Audio Chief on Wondery 2.0 and Where Podcasts’ Big Money is Headed
Steve Boom tells me about the big market shifts and how video is killing the podcast star
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Creator Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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Jackpot: $2.5M for Classes ‘Shot on My Mac’ (in Just 6 Months!)
Educational videos have consumers hot for teacher as execs from Kajabi and UScreen tell me what works and how (almost) anyone can start
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The YouTube Stars Replacing Late Night — and Writing Colbert’s New Playbook
Amelia Dimoldenberg, Sean Evans & Theo Von have broadcast beat, owning both their shows & audience. Plus: a digital-first plan for Colbert’s next act
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Golf’s Big Swing: YouTube, Gen Z & Creators Over Country Clubs
A deep dive into how the sport is reinventing itself for younger fans — and why media companies, investors & the PGA Tour are paying attention
Like & Subscribe from Natalie Jarvey is the internet’s best reporting on the creator economy — tracking the platforms, personalities and business decisions bringing entertainment into the digital age.