Crowd Pleaser
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‘The Odyssey’ Is Sold Out Through August — and Theaters Fear an IMAX Trap
The premium-format boom is minting money — and convincing audiences that regular screens aren’t worth the trip
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The Video Game IP Boom Is About to Hit the Wall
More than half the 50 best-selling franchises are taken. What’s left — and changing habits — is worse than Hollywood thinks
Latest Crowd Pleaser stories
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Ghosts in the Balcony: A Cross-Country Trip to 58 Theaters Fighting to Survive
In the worst October for moviegoing since the ’90s, I crossed 20 states to hear the primal screen from people keeping film alive — even when Hollywood won’t
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Crowd Pleaser tracks what’s connecting with audiences — and isn’t — offering insight into what’s breaking through, Gen Z’s influence on the market, and which way fans are moving.