sarah jane dhall
Latest from sarah jane dhall
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Opportunity Audience #3: Cross-Generational Viewers
Increased cohabitating and co-viewing should change how Hollywood programs around story and age across increasingly dotted lines (political or otherwise)
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Opportunity Audience #2: The Heartland
Decision-makers are in blue; huge numbers of viewers are in red. The data and details on how Hollywood can move beyond ‘flyover’ stereotypes
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The Ankler Guide to Opportunity Audiences
Our three-part series identifies who you’ll need to reach for future success in TV and film: Bicultural Latinos, Heartland Americans and cross-generational viewers
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Opportunity Audience #3: Cross-Gen Viewers
Long-living, milestone-shifting Americans are cohabitating, co-viewing and changing how you should program around story and age
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Opportunity Audience #2: America’s Heartland
The perfect storm that set up ‘Twisters’ to be a hit and how Hollywood can capitalize
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