The Ankler

๐ŸŽง Quibi: Short Form, Long Regrets

All showbiz ideas are terrible until someone does them better

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The easy thing to say about anything new in show business is, โ€œNever gonna work.โ€ In the case of Quibi โ€” Jeffrey Katzenberg and Meg Whitmanโ€™s short-form mobile streamer โ€” plenty of people laughed, and they were right to. But did Quibi fail because it was a bad idea, or because it spent and promised too much? Even Rob Longโ€™s TikTok algo now serves soapy microdramas. Quibi may not have ended up a punchline because it was wrong, but because โ€” after three glasses of wine โ€” it ordered the deluxe version of the future and forgot the return policy.

Transcript here.

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