The Ankler

Preview: CAA’s ‘Project Idaho’

A Monday morning agency meeting revealed the code name for the ICM merger and a twist in plans


With news of an imminent announcement coming of the CAA/ICM merger, an email was sent out to senior level staff last night from CAA’s CFO, Carol Sawdye. The email, sent to about 130 individuals, arrived with the subject line:

“PLEASE READ – Update meeting – Monday, 6/27 – 9:45AM PT RE: Dept Head – PROJECT IDAHO Pre-Close (P&C – Post Close Integration)”

And then the body of the text read:

“Hope everyone is having a good weekend. Following up in relation to the meeting we had on Thursday, we will have a status update at 9:45AM PST tomorrow morning. In this meeting, we will provide further information on potential timing. An invitation will follow.”

The Ankler has learned that in the meeting, team members were surprised to be informed that

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